Segment

The leading customer data platform

4.9•14 reviews•

224 followers

The leading customer data platform

4.9•14 reviews•

224 followers

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Data analysis tools

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Website analytics

A customer data platform that helps companies harness first-party customer data and democratizes access to reliable data for all teams. Standardize data collection, unify user records, and route customer data into any system where it’s needed.

This is the 21st launch from Segment. View more

Segment Unify

Real-time Identity Resolution + Profiles Sync + Reverse ETL

With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.

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Launch tags:

Marketing•Data & Analytics•Data

Launch Team

Kevin Niparko

Segment

Maker

📌

Really excited to share Segment Unify! By unlocking the power of the Segment profile for data warehouses, we're removing the hurdles that have long held back businesses and data teams from providing the personalized experiences that today’s consumers demand. Our launch includes two major new features that we’re excited about: 1) Profiles Sync: this lets you send identity-resolved profiles to the data warehouse where they can be enriched with data from systems of record 2) Reverse ETL: this makes it easy to pull enriched ‘golden profiles’ back out of the data warehouse and send them to any downstream tool in the tech stack It's been awesome hearing the feedback flooding in from our beta. One customer told me they’d “been waiting a lifetime for this!” CrossFit told us it gives their data team “superpowers” Looking forward to hearing what you think! Let me know if I can answer your questions about Unify today. Read more over at our blog post: https://segment.com/blog/segment...

Report

2yr ago