I've used Rasa newsletter platform since 2018. There are so many brilliant features about this solution, I can't possibly list them all here. If you have watched the video with Jared above, you get the general gist of what Rasa does.
The most essential feature of any solution is their support, and Rasa support is A grade, personal responsive. They are indeed an extended part of my team and help me with an essential aspect of my business.
Rasa unexpectedly has positively changed my business and extended multiple opportunities to me.
My newsletter niches in a specific area Accounting Apps, and worldwide wide I'm now known as the Accounting Apps expert.
The newsletter platform receives blog feeds on this particular topic, and as I scan through them to check if they are ok to go in the newsletter, I've unexpectedly found, I'm learning heaps about the industry. I know all the current news and announcements. I can also reach out and warmly network with people - 'Hey I liked this article you were featured in'. I've massively increased my knowledge base and the people I know through producing the newsletter.
The analytics on what performs well has made me an unintended expert in this area, too - and I can give content strategists empirical evidence about what works and what does not work for this topic and community. After years of watching the analytics, has this improved my own writing - hell yes!! My articles perform really well, and I'm frequently asked to write for leading publications.
My open rate is insanely high. People rave about the newsletter. My target audience love it. Many tell me it is the only newsletter they read every week, and they never delete it. Some even subscribe twice so they can get two different newsletters :) They store it for reference. It's a learning tool, plus recipients can unsubscribe from all the other blogs, because they know they will get the essential news via my newsletter. So it cleans up their InBox too!!
If you google accounting apps newsletter, you will find me, the first - no ad! There is also a video there that explains it further.
Thank you, Jared and Tean Rasa, for being amazeballs and producing an incredible platform our subscribers love!