Note the disposable cartridge that lasts 12 h. What problem is this solving? The website certainly doesn't seem to cater to people with alcohol dependency issues. Answering "why" should be a top priority for a website pushing this kind of product.
Maybe I'm crazy, but I would think the kinds of people who care about this problem enough to buy and care for a wearable like this are not the kinds of people who have problems with alcohol consumption.
@gabriel__lewis I might say people who have alcohol dependency issues or who have committed alcohol-related crimes, but it doesn't look particularly secure (nor does the website cater to that market at all).
Imgur Melee
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