It's a great product. I've built a complete email system for my startup using this. The dashboard can sometimes get a little confusing for non-tech people, but otherwise the product is great. Love the UI.
I recommend the Novu platform for this great integration with various services like Twillio. I love the visualization of the workflow and provision for the workflow building.
Novu is great notification infrastructure, easy to integrate in your application. Novu is open-source so you can see how your data is stored and what happens under the hood - it's very transparent.
For me, it's more than just a product because Novu (as open-source project) has gathered a great community around it. Everyone can contribute.
I have been using Novu for dailydomains.io and it's been amazing. The drop-in component to display in-app notifications is very nice and the overall UI is intuitive. If you have ever built a message digest feature, you know how complicated it is. Novu abstracts that all away. I am eagerly awaiting feature updates to Topics so that I can simplify my app even more. Also love that the team is super transparent and does regular office hours on Discord. Definitely a project to follow.
"Novu seems like a promising platform! I'm curious to learn more about the insights it offers regarding customer engagement. Additionally, what sets Novu apart from other communication channels? I'm definitely excited to give it a try and see how it can enhance our engagement strategies."