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Mastering Retention - Product Analytics Playbook Vol.1

155-page ebook on using data to improve user retention

4followers

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Unclaimed

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productanalyticsplaybook.com

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Makers

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Data analysis tools

By now, I’ll assume everyone has heard the trope, “data is the new oil”. As someone who actually spent time in the oil and gas industry, I can tell you confidently that this is a terrible analogy. Oil is extremely dangerous, difficult to transport, and you have to burn it to get value. Data is invisible, floats around over wires, and you push buttons on your computer to do math with it.

Barry McCardel CEO and co-founder at Hex

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The makers behind Mastering Retention - Product Analytics Playbook Vol.1

Here are the founders, developers, designers and product people who worked on Mastering Retention - Product Analytics Playbook Vol.1

Mastering Retention - Product Analytics Playbook Vol.1

February 2017

Spenser Skates
Amplitude Founder & CEO
Justin Bauer
Head of Product, Amplitude
Alicia Shiu
Growth at Amplitude