Mastering Retention - Product Analytics Playbook Vol.1

Really excited to see this book come out from the folks at Amplitude. It goes deeper than any other resource I’ve seen on the topic of using analytics and user behavior data to make product decisions. The big differentiating factor for me is that instead of listing tricks and hacks, they’ve actually developed a repeatable framework for analyzing retention that can be adapted to any web or mobile product. Highly recommend for product and growth teams working on retention and engagement.

Thanks for posting, Nir! From working with different product and growth teams over the past few years, we've learned a lot about how to apply data to building retention into a product. We wanted to consolidate what we've learned and share it with the community. Excited to hear what people think! Feedback welcome :)

Always impressed by the content that you guys put out. This book along with the examples is great, seriously. A great explanation of the right types of questions to ask along with thorough walk throughs of how to answer them.