Thomas has been summarizing marketing case studies for few years now. And everytime I receive his newsletter I learn something new -- research & data backed. And this Science based pricing playbook is one of the finest reads. I highly recommend getting a copy.
I recommend this playbook, insightful and easy to use. I am not a marketing professional nor in the academia, so this unique tool allows me to get science backed marketing findings that I would have otherwise missed on.
In short "No BS". Very clear, to the point, and substantiated research work that can be applied in (online) marketing but also UX, or more design-related efforts.
This is sharp and gets straight to the point. No heavy science but you can tell that a lot of effort went into still keeping everything accurate. I work in media and the playbook is super useful! Congrats to Ariyh for getting this out 💯