Aha is praised for its innovative approach to influencer marketing, with users appreciating its ability to automate and streamline processes. Many reviews highlight the platform's efficiency in connecting with influencers and reducing manual labor. Users find the support team exceptional and the pay-as-you-go subscription model appealing. However, some note that the platform is still developing and can be costly compared to manual methods. Overall, Aha is seen as a promising tool for enhancing marketing strategies and easing the cognitive load of campaign management.