Will helps busy B2B pros build a LinkedIn presence in minutes. Just send a message on WhatsApp, answer a few prompts, and Will turns it into a polished, branded LinkedIn post—and posts on your behalf. No dashboards. No stress. Just results.
Subscribe
Sign in
Hi, I’m Ludwig, the founder and CEO of Willow.
After 7 years of helping thousands of businesses with their social media, we kept noticing the same problem: sharing expertise on LinkedIn can feel like a second career.
Experts know they need to show up online—but between packed calendars, tight deadlines, and endless tools, they just don’t manage to post consistently.
So we built Will. Will is your own social media assistant who lives inside WhatsApp. No logins. No new tools. No learning curve. Just message Will—like you would a colleague—and get a tailored, ready-to-post draft in minutes.
Will is:
🧠 Smart — learns your voice and remembers past posts.
🚀 Fast — drafts and refines posts in under five minutes
💤 Easy — turns keywords, URLs, or voice notes into clear posts
🎯 Effective — keeps you visible w/o going down the social media rabbit hole.
And we're adding new Will Skills every week.
Now you might think, can’t I just use ChatGPT or another model for this?
You could. But how much time do you waste rewriting and fine-tuning your prompts? And in the end, you still end up with a post that’s tone-deaf and full of s and s when all you wanted was a clean, professional post, right? Then when you finally have something half-decent, the formatting goes wrong when you copy-paste it.
Super frustrating—but never an issue with Will.
So why did we build Will in WhatsApp?
There are more reasons than you might realize. First, we love the conversational nature of WhatsApp. It’s like you’re instructing a real copywriter or content creator (you can even use voice messages).
On top of that, it’s incredibly user-friendly: everything happens in one app, there’s no new login, no new app to download, and—maybe most importantly—you’re not getting sucked into a never-ending feed.
Will was built for people with lots of things to say, but very little time to say them. By giving them a voice, we hope to improve the quality of the Internet, rather than just filling it with more generic fluff.
Ready to try Will?
Scan the QR code to start your 7-day free trial.
Already convinced?
Text “Pay for Will” to activate your account early and lock in the special launch price of €15/month (instead of €25).
I really, really, really hope you like it and can't wait to get the conversation going!
As a user who had early access before today, I'd like to share what I felt useful.
Default post generation quality is good : Already fits LinkedIn style posting
Personalization based on my past posts : Will catches my writing style and characteristics of my posts well. This can give consistency to my posting activity
Posting directly from WhatsApp is cherry on top. I'm willing to keep using this for LinkedIn posting.
I have a question tho - What number of past posts passes the critical point for style personalization?
@hyuntak_lee 1 is enough.
Will uses up to 50 recent posts for the personalization, but if you have only one he will try to use that to personalize.
If you feel that one post is not good enough to catch your style, you can ask him to apply the default writing style.
If later on you feel you have enough posts to catch your writing style, you can ask him to apply a personalized writing style again.
You can keep switching back and forth as long as you need.
@hyuntak_lee HI Hyuntak - thanks for chiming in here and sharing your experience. The content quality and personalization are elements we give a lot of attention to.
To answer your question: We try to analyze as many posts as possible, but a good number in terms of posts to allow for great personalization is 50. As you work with Will he keeps learning, so might your style evolve (which happens in a lot of cases), Will will evolve too ;).
Hope this helps and thanks again for the early support 🙌
@ludwig_dumont @koenvs Actually, 1 was my case (I'm a newbie to LinkedIn)! I was amazed how will could generate similar tone with just one past post.
I did gave touch to the generated post with Will, and, just like you said, I felt as if my tone and Will's tone evolved together haha
Will is a good mate for guiding and finalizing post for LinkedIn. Thanks for making this handy tool!
@koenvs @hyuntak_lee My pleasure and thanks for the nice words!
Been following Will's journey on LinkedIn (via Kjell) and I love how smart it is. Not a specific use case for me, but super valuable for anyone who manages social media. All the best for the launch, can't wait to see all the new features you guys push out! :)
Thanks@mia_k1! Do check out the new videos on our website to see our use cases.
And good luck with your upcoming launch. I'll get back to testing your product in the next few weeks.
@mia_k1 Thanks Maria - Christina for the support and the kind words. We're all very excited about this too 😉. Take care!