The Future of SaaS Scholarship

The Future of SaaS Scholarship

Mentoring program for future Saas leaders

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The SaaS industry is expanding and in need of thoughtful, curious minds to drive the next generation of companies. You don’t need to be an engineer or have an MBA to have a great career in tech. Nearly every SaaS company employs people in the fields of marketing, customer support, sales, project management, and design.
This is the 2nd launch from The Future of SaaS Scholarship. View more

Revive

A free tool to find content decay and help win back traffic
Animalz is building out tools to scale the knowledge they’ve accumulated from years of helping B2B SaaS blogs grow with organic traffic. Revive is a free tool that finds decaying content in your Google Analytics, then suggests posts that should be refreshed.
Revive gallery image
Revive gallery image
Revive gallery image
Revive gallery image
Launch tags:
Marketing•SEO•SaaS
Launch Team

What do you think? …

Hiten Shah
Hunter
Improving your content by updating it is an effective tactic for increasing website traffic. This new tool by the Animalz team will point you to the content that you should improve to increase traffic. If you've got a blog and are using Google Analytics (who isn't?!) try out Revive, it's free.
Walter Chen
Maker
@hnshah thank you for hunting revive, hiten! one surprising thing we learned building and testing revive is just how many content marketers have google analytics installed and how few really use it. in building revive, we took inspiration from tools like what you built at quicksprout in building on top of google analytics to make the data in GA useful for the jobs that marketers are hiring GA to do.
Jimmy Daly
Maker
We are *really* excited about the release of Revive. Finding content decay and refreshing old posts is a tried-and-true traffic growth tactic. It's something we spend a lot of time doing for ourselves and our customers. Unfortunately, Google Analytics doesn't make it very easy to find decay, so we (and mostly @ajtatey) decided to build a tool that does it automatically. As it turns out, finding decay is somewhat subjective. Here's the formula we use to find it: - We only look at traffic coming from organic search. This helps us filter out noise from paid campaigns and social media. Organic traffic is what you want to grow, so Revive helps identify these opportunities. - We look for trends over a 12-month period. This is enough time to smooth out most fluctuations in search volume as well as algorithm updates. - We then look for the percentage of traffic lost, how many months have seen a decline and how recently, and whether the URL continued a decline in traffic throughout the year. Finding and fixing decay is a great use of a content marketer's time. We hope you find Revive to be useful—and please do leave feedback here on PH or in the app. Thanks!
Cassandra Naji
This is the tool I've been looking for for the last 18 months. It cuts the time I spend on content audits and means I can get quicker content wins for customers
Walter Chen
Maker
@cassienaji thanks cassie, that's exactly our hope for revive. less time spent on google analytics drudgery, more time creating awesome content and helping your company win.