Personalized skincare powered by AI, engineered for you
PROVEN customizes a simplified skincare system for men and women that takes the guesswork out of caring for skin. Using our proprietary Skin Genome Project database, combined with expertise from Stanford Dermatology, we engineer your customized skincare.
PROVEN was founded by two people frustrated with the skincare industry’s lack of innovation and decades of stagnation. My cofounder Amy Yuan is a computational physicist from Stanford, and when skincare products on the market failed to treat her atopic dermatitis time and time again, she built her own AI-powered database to analyze thousands of scientific studies and millions of consumer reviews to connect the dots between ingredients and how they affect people’s skin. This database turned into what we now call the Skin Genome Project.
The Skin Genome Project encompasses more than 20 million consumer reviews and 4000 scientific papers on skin. It also won MIT’s AI Technology of the year award, beating out 400 other AI companies. Our database is the first time that machine learning technology of this caliber has ever been applied to skincare, and we are so proud of it!
My personal rude awakening was when years at an unforgiving private equity job had me looking and feeling old and tired beyond my years. I tried all kinds of expensive skincare products to no avail. I never saw a real difference until I tried products that were tailor made for my skin.
Amy and then I set off to bring personalized, data-powered skincare to everyone. We then partnered with the head of dermatology at Stanford University and UT Austin, and gave birth to PROVEN: personalized, 3-step skincare systems that’re formulated based on more than 47 factors about a person, including their gene expression, environment, external lifestyle and skin concerns.
You simply take a free, 3 minute quiz to analyze your skin and get your personal skin recommendations. PROVEN is also clean, non-toxic and made in the USA and for both men and women.
To celebrate us launching nation-wide, we wanted to offer the PH community a special code to get 15% off your own first set of PROVEN personalized skincare, please use the code: HUNTED for 15% off.
Cheers,
Ming and Amy
Code: HUNTED for 15% off
@proven Ooh! Thanks for the code, Ming and Amy! I've been a user of Proven skincare for a few months now, and I look no more than 25years old! (and for those of you who could never guess, I'm actually in my 40s! 😉)
Thanks for such an awesome product that is safe to use! I love it so much! ❤️❤️❤️
GIF just for fun on #TuesdayMorning 👇🏽
@nassaraf haha, thanks so much Naomi for being an early supporter and for the lovely message and GIF! Really honored to get to care for your skin and can't wait to make PROVEN even better for you!
I like the concept of the product. The idea that everyone has different needs that needs to be met by a custom solution is spot on. I hope you succeed, because companies like this are the engine of the future.
@kokiweb Thank you Kaloyan for your comment and absolutely, we are all unique individuals, what our skin needs depends on our inherent disposition from our genetics as well as on our external factors such as the humidity level, UV level, pollution level, use of digital devices and blue light, etc.. So it only makes sense that we should receive differentiated care for our skin, our body's largest organ.
When I started figuring out my skincare routine, I had difficulty figuring out which products to use. It seemed that my skin was both sensitive and combination and dehydrated at the same time, and the care products were very different in these characteristics. So to finally understand, I ordered a detailed skin analysis. It was a quick procedure after which I was told what care products would be suitable for me, painted all my care in detail, and even advised adding a facial massager https://beautydraft.com. I realize now that it saved me a lot of mistakes in selecting the wrong products.
Interesting concept. If the purpose is to revitalize stagnant innovation in an industry that hasn't changed much then are you also innovating new skin care ingredients too, or is Proven solely innovating the skin care quiz/personalization?
@angie_liti hi Angie! Thanks so much for your thoughtful questions! Indeed, we can't innovate upon skincare without also innovating upon the ingredients that the products contain and how they're formulated. We first utilize only clean, non-toxic, scientific ingredients, and also take into account two elements for ingredient selection. First, our database, the Skin Genome Project, is able to tell us what ingredients are really tried-and-true to work for different individuals, in that the database has more than 20Million consumer testimonials, and 4000 scientific papers, so we've used machine learning algorithms to analyze the data to understand what ingredients are first correlated with good results for what kind of individuals. Then we partner with our dermatology advisor, Dr. Hollmig, who was the head of Dermatology at Stanford, and now the Head of Dermatology Surgery at UT Austin, who is a practicing clinician and researcher, to understand what ingredients are new and cutting edge for different skin concerns, what ingredient maybe have not yet gotten mainstream usage, but are already proven by papers and studies to have good effects. We then also incorporate those. So that allows us to formulate with both tried-and-true as well as cutting-edge, new and hot-off the presses ingredients for our customers.
Not only that. As the seasons change, and as the seasons in people's lives change, a man may change the way they shave their face, or a woman may get pregnant or enter menopause, or even if neither of those things happened, and the seasons just changed, we also update our ingredients and ingredient concentrations to provide the right formulations for individuals at the right time.
@proven That sounds amazing! Really well thought out. I love the combination of clean skin care with innovative ingredients and complete personalization to every user. Good luck!
I used this product and broke out terribly!! Never in my life had I had such an allergic reaction to any cream in my life. My skin was itchy, broke out in a bad itchy rash with puss, pimples, blotchy and rough looking. It got so bad as the days went by (even after I stopped using it) that I had to make an emergency appointment with a dermatologist. I'm on antibiotics and a hydrocortisone cream. I strongly DO NOT RECOMMEND this product. DO NOT BUY this product.
I used this product and it absolutely destroyed my skin, I have never had allergic reactions or broke out from any skin product. This made my skin red, pimples and acne everywhere. They claim that it is due to skin purging and lasts for 28 days but that was never told to me at checkout - who wants horrible break outs for a month? The customer service was absolutely dreadful, took forever to get a response and they would not process a return or refund after paying 130.00 for this product. I am convinced half the positive reviews on their website are fake because if you actually look thorougly many others have had the same issue. MY ADVICE - DO NOT BUY!! run for the hills.
I left a negative comment on their Instagram page to keep other users from buying this product and they literally blocked me.
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