Optimizely Product Information and Latest Updates (2025)

This is the 11th launch from Optimizely. View more

Optimizely Rollouts

Ship faster with less risk with free feature flags

Manage your features remotely and roll them out gradually to targeted audiences, without re-deploying your code. Connect Rollouts with Jira and invite your product and engineering teams to work together.

Launch tags:

Productivity•Software Engineering•Developer Tools

Launch Team

Jon Noronha

Gamma

Maker

Thanks for hunting Optimizely Rollouts, @jcolman! Optimizely started as a website A/B testing tool. Since then, we’ve been on a mission to enable every business to build a culture of experimentation. We believe that rolling out features is an essential step on the journey to building a culture of experimentation in product development. Today, top product companies don’t launch new features to everyone at once. These companies use feature flags in order to control who gets access to their features. With Optimizely Rollouts, you can manage your features and roll them out to targeted customer segments. It’s built with development cycles and teams in mind with unlimited feature flags and collaborators. I’m excited to help you ship more features, more safely! If you have any questions or feedback, please let us know directly: rollouts@optimizely.com. Stop launching. Start rolling out today and sign up: https://www.optimizely.com/rollo...

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6yr ago

Saul Sutcher

Touchjet WAVE

@jcolman @optimizely @thatsjonsense Hi Jon congrats on the roll out. Can you talk more about how this is any different from simply hiding the code using a standard optimizely test?

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6yr ago

Jon Noronha

Gamma

Maker

@jcolman @optimizely @saulsutcher Thanks Saul. The biggest difference is that these feature flags run on the backend in server-side (or mobile app) code, whereas you might be more familiar with using Optimizely to make frontend changes. Check out https://docs.developers.optimize... for more info.

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6yr ago

Saul Sutcher

Touchjet WAVE

@jcolman @optimizely @thatsjonsense What's the implication of that difference? Load times? I suppose for Mobile Apps there would be a different impact than web.

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6yr ago

Jon Noronha

Gamma

Maker

@jcolman @optimizely @saulsutcher yea, there's a big difference in latency/performance. It also lets you change deeper functionality that's not just visual or layout stuff. For example, rolling out a new version of an algorithm or pricing change. This blog post has more info on the tradeoffs: https://blog.optimizely.com/2017...

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6yr ago

Jonathon Colman (he/him)

Intercom

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