CustomerGlu

Gamification-led Growth Platform

4.9•35 reviews•

778 followers

Gamification-led Growth Platform

4.9•35 reviews•

778 followers

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No-code platforms

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Marketing automation platforms

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Lead generation software

CustomerGlu is a Gamification-led Growth platform enabling brand marketers to create rich in-app experiences viz streaks, challenges, quizzes, leaderboards and much more - all without a developer, with full UI / Layout customization and now, accelerating workflows using GenAI.

This is the 4th launch from CustomerGlu. View more

Glu AI

Launch in-app streaks, quizzes and more in 60 secs

Glu AI converts a text prompt into a beautiful gamification campaign to drive user engagement and retention.

Free Options

Launch tags:

User Experience•Marketing•Artificial Intelligence

Launch Team

Prateek Gupta

CustomerGlu

Maker

📌

Thank you @adityavsc for hunting us today! Hi everyone, I'm Prateek, one of the co-creators of Glu AI 👋 When we started solving customer churn in 2016, we didn't even know about terms like CAC, LTV, and were complete outsiders to marketing as an industry. I was fresh out of college. Over the years, while working with over 100+ consumer internet brands and having an amazing set of backers like Paradigm Shift Capital, Pentathlon, SmartStart, Better Capital, Techstars, and a strong roster of angels. In our quest to truly simplify the daily workflows of a Product Manager - we kept on launching new offerings, starting with Churn Prediction, then realized that predictions alone aren't enough - and marketers need marketing action recommendations, hence we built MARS. We soon realized that all the marketing actions, esp for mobile apps are sent as Push Notifications - which can be annoying and spammy , the same case applies to Whatsapp/SMS. No one likes intrusive comms. 🤷‍♀️ We started researching popular apps like Duolingo, Snapchat, Robinhood, and Google Pay to name a few - these brands have addictive user experience - and a common thread is using game mechanics to keep their users hooked aka Gamification. If Gamification is so powerful, why isn't everyone doing - 2 key problems: 1️⃣ Brands don't know where to begin - should they use a Streak vs a Quest 2️⃣ Experimentation is messy - each update to an existing program requires a team of engineers, designers, PMs + a lot of time for 1 iteration. Soon, we launched CustomerGlu in 2020 - a Gamification-led Growth platform, where PMs can create and manage Gamification experiments from pre-designed templates, and launch them on their own, without app updates or any code changes. Even with a DIY and easy platform - it'd still take 2-3 days to create 1 campaign, as it'd require copywriters for content and designers for theme/assets. Today, we're launching Glu AI - which takes care of generating a production-grade template with just a text prompt, all of this without copywriters and designers; returning the control back to PMs. This wouldn't have been possible without a well-seasoned team - big thanks to all the makers. We can't wait to see what you create today with Glu AI. Go to the site and give it a try - doesn't require a login/credit card. Do share what you create with Glu AI in the comments below 👇 Do you think Push Notifications are spammy?

Yes - I don't like being pinged by Brands all the time

92%

No - I love getting Push notifications on my phone

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2yr ago

36 Answers

Gauri Bhisale

@adityavsc @prateek_gupta8 Wow just had a blast creating a Spin wheel and Streak! The prompts made all the difference, and the results were simply amazing. Loved how intuitive and quick the whole process was. Super cool and interesting!

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2yr ago

Sumant Subrahmanya

CustomerGlu

Maker

@gauri_bhisale Glad you were able to explore different gamification constructs :) Pro tip: You can get more relevant adding more context around the Theme colors, rewards and number of steps in the case of a streak

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2yr ago

Sumant Subrahmanya

CustomerGlu

Maker

📌

Thank you @adityavsc for hunting us! Hi everyone, I'm Sumant, one of the co-creators of Glu AI 👋 After running hundreds of experiments across B2B and B2C, we learnt that Gamification is a great lever for retention but growth teams either have no bandwidth to try it or those who try it don’t try it enough to see it work for them. Today we are launching Glu AI to help you get started with your first Gamification experiment in seconds instead of days or weeks You can now generate streaks, Quizzes, and more with just a single prompt with Campaign context and it generates the Theme, Content, and rewards in seconds. Customize the content/design with our easy-to-use editor and you are all set to launch 🚀 With Glu AI, all you need is to input a single prompt with campaign context. From there, the system autonomously generates the theme, content, and rewards, all from that single cue. You can then easily tweak the content and design using our intuitive editor, and voilà, you are ready to launch your gamified campaign! We're proud to share that the early response to Glu AI has been promising. Companies have been able to run 2X more experiments and attain success at a much faster rate. But we don't plan to stop here - we're excited to hear your feedback on Glu AI and look forward to seeing how it empowers your team to drive better retention. So, give Glu AI a spin and let me know what you think. My team and I are here to answer all questions you might have. Happy hunting! 🚀

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2yr ago

Shubham Lohiya

CustomerGlu

Maker

📌

Despite my involvement in the creation of this Product, It's still amazing to see how well it captures the essence of the prompt! 🧠 It used an 8-bit themed font style, and colours, rewards related to Playstation on receiving the prompt: “Playstation themed Streak of playing games daily to get PSN credits as reward” 🎮 Campaigns can easily be tweaked by using the right prompts (or manually via the Editor 📝) 💡 Some tips for getting more tailored results: 🔢 Add details like the number of steps in a streak, number of questions in a quiz, in the prompt 🎁 Add details on the rewards to be given out on completion of the campaign, in the prompt 🎨 Tweak themes by explicitly stating colours or giving inspirations like "Chocolate", "Starbucks", etc. 🎡 Spin the wheel can also help in deciding or choosing something- "Pastel themed Spin the Wheel to help choose an ice cream flavour" Do let me know any interesting prompts that you try out. I'll be around to answer any questions in the comments!

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2yr ago

Anmol Agarwal

@shubham_lohiya Great Product, I have some questions about integration into our platform and would like to chat more on LinkedIn.

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2yr ago

4.9

Based on 35 reviews

Review CustomerGlu?

CustomerGlu is highly praised for its ease of use and time-saving capabilities, allowing users to create gamification campaigns quickly without developer assistance. Users appreciate the responsive support team and the innovative use of generative AI to enhance user engagement. The platform is particularly beneficial for B2C managers and digital marketers, with many noting its potential to improve retention and engagement metrics. The ability to integrate seamlessly with existing platforms and the customization options available are also highlighted as key strengths.

+32

Summarized with AI

Pros

fast campaign creation (10)

gamification features (10)

impact on engagement (5)

Glu AI (4)

no developer needed (4)

time-saving (4)

easy to use (3)

user retention (3)

B2C suitability (2)

customization options (2)

Cons

integration inquiry (2)

Pros

Cons

Reviews

Helpful

Farooq Shaik

•1 review

Great product and great team. If you're looking for gamification, look no further. I've used CG for two years in my previous org to drive engagement and there by transactions.

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2yr ago

Ramkumar Rajendran

•1 review

We recently integrated Customer Glu into our platform, and we're very impressed with the product and the team. The team was incredibly supportive and responsive, and they were always willing to help us get up and running campaigns quickly. The ability to create campaigns instantly with Glu AI is a major time-saver, it will allow us to scale our marketing efforts much more easily.

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2yr ago