We interviewed Sean Ellis, CEO of GrowthHackers and creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”, about their new book and much more. We covered: 1.) How their new book, “Hacking Growth”, helps marketing, UX and product management professionals get better results 2.) Why most people’s definition of ‘growth hacking” is incorrect and what the term really means 3.) The role of qualitative data in the growth hacking process 4.) How a good user experience is not only compatible with growth hacking, but actually essential to its success 5.) The one situation where you should avoid applying growth hacking principles Check out the full article and interview by clicking below.