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What’s your biggest challenge with real-time personalization using AI?

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Personalization is a big win in e-commerce, but executing it in real time brings unique obstacles, especially as data volumes grow. At Sky Solution, we’re balancing between performance and accuracy. What strategies or frameworks have helped you deliver real-time AI-driven personalization without lagging?

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Sergey Koshevoy
One of the biggest challenges I’ve encountered with real-time personalization using AI is balancing accuracy with speed. Personalization models often require robust data processing pipelines, but ensuring they operate quickly enough to deliver relevant content in real-time can be tricky. Another issue is data privacy—how to use personal data ethically and transparently without compromising user trust. Lastly, handling edge cases where the AI's decisions don't align with user expectations or preferences can be challenging, especially in highly dynamic environments.
Felix Sattler
My biggest challenge with real-time personalization using AI is striking the right balance between relevance and privacy. AI has amazing potential to deliver highly personalized experiences, but it’s a fine line between creating something that feels intuitive and engaging, and overstepping boundaries. On top of that, ensuring the AI can adapt quickly enough to the user’s changing needs without feeling intrusive or "too perfect" can be tricky. It’s about delivering value in real-time, without making the user feel like they’re constantly being analyzed.
PRIYANKA MANDAL
Real time personalization is definitely tricky, especially when trying to balance speed and accuracy.