How do you manage multi-channel marketing campaigns efficiently?

I add UTM parameters to all different channels. If the link looks bad, I’ll create a link like https://www.ringly.io/yt and then redirect to the link with utm parameters. Then I track all clicks from the website to the signup page with Google Tag manager. Lastly, I make a report where I see which social media channel brings in the most clicks to creating an account in Ringly.io

Thius is a hard one, will be tracking the comments here

Creating a simple content calendar that focuses on 2-3 core platforms max. My team used to spread themselves too thin trying to be everywhere, but now they batch create content for the main channels of my products first, then adapt and repurpose. Saves tons of time and actually improves engagement since they can focus on quality.

I keep things organized by using a project management tool. That way, I can stay on top of tasks, deadlines, and performance across all channels.

I've been using Airtable to manage my multi-channel campaigns. It allows me to track each channel, set reminders, collaborate with my team, and get a high-level overview. Curious what others are using though - always looking to optimize my workflow!

I use Zapier to build automated workflows that help manage and synchronize our multi-channel campaigns. It connects all our marketing tools and channels so data flows seamlessly. Definitely a huge time saver and helps keep things efficient! Would love to hear what tools others are using for this.