“Mia is the future of communication between businesses and consumers,” said Signpost CEO Stuart Wall. “B2C companies have long shied away from CRM systems, because they’re complicated, time consuming, and built for companies with dedicated sales teams. The average CRM forces users to manually upload leads, cross-reference data streams like email, text and purchases; and perhaps most onerous, they require users to curate email marketing campaigns. Mia removes that friction by automatically capturing and optimizing every customer interaction with zero effort from the user.”