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Adam Lawley

Would you rather pay an annual or a monthly subscription? Or a one time fee?

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My solution is a B2C product (right now) and curious what structure consumers prefer.

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Julia Chacur
Monthly or One-time (depending on the value and product). Honestly, I find it annoying when certain products only have annual subscriptions. I need to test it out first :)
Pam K.
My suggestion is annual signups should be discounted.
Igor Lysenko
Monthly subscription is much more convenient in finances
Mathis Vella
depend on your customer lifetime value! but if you don't have any consumption based costs, then one-time purchase!
Elena Tsemirava
I would prefer to pay monthly as it's more flexible.
Tanya Pereira
I would say monthly, mostly for the flexibility it offers
Lavinia Gherasim
I prefer monthly, especially when it is the first time using that product, also for flexibility. If the product has convinced me, sometimes i choose annual for the discount, but most of the time monthly, thinking that I don't know what I will do after x amount of time.