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Iuliia Shnai

Why does typical landing page target a minority of visitors? 95%+ just leave without converting

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In the last decade, we perfected how the landing pages look but still, there is one call to action and the rest people just leave. Any thoughts on how to make it better?

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Alexey Sytnikov
There's a need to know the audience better, to find more data points about them, so later when you know it you can improve the conversion rate.
Joe Shaw
Wait for answer🙇‍♂️
Philip Snyder
A 5% conversion rate on cold traffic is insanely good! There isn't a definite answer as to why the other 95% don't convert. Maybe the product isn't a good fit for them, maybe they woke up on the wrong side of the bed etc