HY there i can see your post and i must say Relevance: Sending relevant content to the right audience is key. Tailoring your emails to the interests and preferences of your subscribers can increase engagement and conversions. Permission: It's important to have explicit permission from recipients to send them emails. Unsolicited emails can lead to negative perceptions and unsubscribes. Quality Content: High-quality content that provides value to recipients is more likely to be well-received. This could include informative articles, special offers, personalized recommendations, and more. ADP Workforce Now Segmentation: Segmenting your email list based on demographics, behavior, or interests can help you send more targeted and relevant messages, increasing the likelihood of positive responses. Thanks and regards JamesChildress