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Sneha Saigal

When do you know you're ready for PH launch?

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What do you think? Aim for the top 5 and work for months or do a dry run and see where you land with the current preparation?

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Dhruv Bhatia
When you have a strong audience and believe at least 100+ members will upvote your product on launch day... But even more importantly, if you are somewhat sure of your product direction.
Sneha Saigal
@dhruv_bhatia Thanks, Dhruv. That is a bit tricky in terms of product direction, I would hope the launch would help validate some of that. But definitely worth it to have that direction + community for a successful launch.
Rich Watson
when your product is ready to be used, whether beta or completed. Some existing users also helps for support, but that's what a launch is for- to gain exposure.
Sneha Saigal
@richw true story, Rich! I see you are launching this winter. Do you have a date in mind?
Rich Watson
@sneha_saigal Well with the progress we're making, it could be as early as end of October or November
Yassin Bouacherine
You are getting some great tips from other comments. I would also add, don't fully commit only to one stream of early supporters. Have some prospecting as well, and reach other communities that are potentially interested in trying out and being active in your product. At the end of the day, the goal is to get people on your platform. The more, the better. Don't put all your strategy into one basket! PH is one of them.
Sneha Saigal
@jack95 Makes sense, Assin. I am actively participating in discussions on Twitter, IH and PH along with some interactions on Medium and LinkedIn. Have you launched any products yet or have an upcoming page?
Yassin Bouacherine
@sneha_saigal That's great! I haven't launched yet, working on the MVP. You can visit my upcoming page dghfrance.com but it's still in progress.
Animesh Koratana
I'm going to go slightly against the grain here. Far more important than having a pre-existing community is ensuring that your product is actually ready. When your users are giving you great feedback, they're reaching their aha moments reliably and they're self-initiating their own success because they see the value of your product, then you're ready to launch here or anywhere. At the end of the day, PH is a quick hit top of funnel traffic injection... if you don't have the product market fit to make your users see the value of your product, then you may win the day, but your users will fall victim to churn.
Sneha Saigal
@akoratana This is such a valid point, Animesh. Thanks for sharing! Product market fit is a long process and it is very challenging to find a narrow niche audience + ICP but the only way is to iterate with different cohorts and take it from there.
Oscar Wehbe
Give yourself 1 or 2 months for preparation and aim for top 5 in my opinion. If you don't think you'll achieve those rankings you probably won't get the lift in users/traffic that you desire.
Sneha Saigal
@oscar_wehbe true, Oscar! I have been passively preparing for a while now but I think I need to set a date and go for it now.
Jakub Piskor
When you have a community that supports your launch, your product is ready for use, and you have a plan on how to approach potential supporters during a launch. I would recommend following these tips from other founders who succeeded before: https://www.startupdock.net/prod...
Sneha Saigal
@jakub_piskor Thanks so much for sharing this, Jakub. Community is key - wondering if you had a community across channels to rely on?