Must-have sections: 1. Unique value proposition 2. Benefits 3. Product visuals: UI shots with explanations, animated UI shots, videos, interactive product demos 4. Social proof: case studies, statistics, results, testimonials, customer logos 5. Call to action Sections that can be on the homepage (It depends on your product, positioning, messaging, and what's important to your customers): - How it works - Use cases - Features - Pains - You vs Others - Before/After - Integrations - Founder's letter - Save with "Your product" - Q&A - Price Note: you shouldn't put EVERYTHING on your homepage. Just the most important messaging points.