What’s your strategy for repurposing content across different social media platforms?

Not to repurpose everything because some topics are less suitable for example for LinkedIn but perfect for X :)

Record video first, then extract audio for podcast snippets, transcribe for blog posts, and pull quote cards for social. One piece of content = a week's worth of value across platforms. Although realistically speaking, I haven't implemented this always but it works some days.

I tweak the stone and format to suit each platform but the core message stays the same.

I focus on identifying the strengths of each platform. LinkedIn for professional depth, Instagram for visuals, and Twitter for quick takes.

Definitely tailor content for each platform! Reuse key themes but adapt for audience - like more visual for Instagram, news/updates for Twitter, thought leadership on LinkedIn. I also like to cross-promote a bit, like sharing IG post previews on Twitter to draw people over. Tools like Hootsuite help repurpose/schedule across accounts to save time.