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What's your favorite tool for creating email newsletters and tracking results?
We're planning to start a regular newsletter but need a good tool to manage and track it. What do you use to create and analyze email newsletters?
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Michael Anthony Roberts
Mailchimp gets the job done for basic newsletters but Hubspot has more advanced features for tracking engagement. If you're using WordPress, MailPoet is a great affordable option that integrates directly with your site. And if you want to get really fancy, Klaviyo has powerful segmentation and personalization capabilities but comes with a higher price tag. Really depends on your specific needs and budget.
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I really like using Mailchimp. It’s user-friendly and has a nice drag-and-drop editor for designing newsletters. The templates look professional but are easy to customize. Plus, the reporting tools give me good insights into open rates and clicks without being too complicated. It’s great for both beginners and more experienced marketers.
@kemonki1985 I see. Never tried Mailchimp. I've only tried Mailerlite and Convertkit (now Kit.com) in the past but as the list grows, Convertkit starts becoming very costly.
No , mailchimp lacks a lot of things. brevo is good and cheap. Hubspot is nice, but you also have tools in wordpress that actually make things cheaper and faster.
@sietse_schelpe What are thoughts on Mailerlite. I like their user interface - simple and easy to navigate. No unnecesary features.