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What’s your biggest ‘aha moment’ as a maker?
What’s the one realization that changed how you build, market, or grow your product? Let’s share those epiphanies that made a difference in our journeys.
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David William
One of the most impactful realizations I’ve had is this:
"People don’t buy products—they buy solutions to their problems or desires."
When I shifted my focus from building "cool features" to deeply understanding the actual pains and aspirations of my audience, everything changed. It became clear that:
Building: Instead of cramming in features, I started prioritizing what users needed most right now. Simplicity wins over complexity.
Marketing: I stopped describing the what (features) and focused on the why (benefits). Messaging like “Save 10 hours a week” or “Feel more in control of your day” resonated far better than technical specs.
Growth: Solving real problems turned users into advocates. When people see value, they share. Word of mouth became my best growth channel.
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"My biggest 'aha moment' as a maker was realizing that simplicity wins. I used to overcomplicate my product with features I thought users wanted. But recently, after running a number of interviews, we got it that a team calendar is still the key value over the years.