It all comes down to understanding your audience, buyer personas and then offering them value in a way that they are convinced to work with you. 1. find a niche database - it's better to send fewer emails to the right people 2. create a strong email subject line that is relevant to that niche and the business stage they are at 3. create valuable and specific email content that applies to their business. Lastly, I think creative writing matters too. If you can make a fun sales email that will get replies for sure. Recently I received a cold email with movie analogies, comparing services to iconic movies and including phrases from them. It was fun and really grabbed my attention and I replied too!