What’s the most creative social media campaign you’ve seen recently? Why did it stand out?

I’ve got to give it to Duolingo’s marketing team—changing their app’s front UI was such a simple move, but it had a huge impact. Literally, every one of my friends who uses the app noticed it and started using Duolingo more. It’s wild how something so small can grab so much attention and get people to re-engage.

Nike's "You Can't Stop Us" campaign was really impressed by me. The split-screen visuals were so powerful and inspiring.

One of the most creative campaigns recently was Spotify's "Wrapped" campaign. It stood out because it personalized the experience for users, making them feel like a part of a global community. The fun visuals and shareability made it go viral, creating massive engagement and buzz.