One thing that didn't work:
- LinkedIn ads with lead generation form: Super expensive, barely any leads
- Facebook ads with lead generation form: Lots of leads, but 100% of them were useless or plain fake
We're in the process of closing our first customers in B2B SaaS and what has been proven most successful so far, is classic sales email outreach. Our first product hunt launch also seems to contribute a lot as we get traffic from PH to our website almost daily since our launch last April.
@sarahxjo we had the same situation. LinkedIn and Facebook ads cost a hell of money and bring no value. So we use cold outreach via LinkedIn. But personalized.
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