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What marketing activity has helped you to gain the most paying customers? šµ
Was it?
ā Paid ads,
ā WOM,
ā Cold outreachingā¦
ā Or anything else?
I know it strongly depends on the product, so could you please tell me:
What kind of product do you have and what worked best for you?
Feel free to create an ascending order (most effective activity and least effective)
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Astried Herera
However, effective marketing activities often include content marketing, social media advertising, search engine optimization, and email marketing.
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@rayyan_jawed1 im curious about the Product Led Growth part. Any specific strategy you could share??
@busmark_w_nika freemium model or trail because of this your product itself become a marketing channel
In the past, with an venture capital backed project, that was a SaaS to manage collaboratively ads optimized with AI, it was clearly ads in Fb, Ig and AdWords as the better choice, followed of SEO for long term as a inbound marketing strategy, with a sales team.
Currently, in a bootstrap mode without investment, we use social (š mainly), communities like PH, SEO and now we will start with referrals/affiliates.
@busmark_w_nika is enough if your product is right, because resolves a real need, and requires more time, but at the beginning helps to you to make sure you are doing things right and your growth is not dopped by money without listen users. And once get real PMF, you can invest in ads.
Referral programs have been incredibly effective in gaining paying customers. Word-of-mouth recommendations really build trust!
@busmark_w_nika Repurposing the longer content in to bit-sized without worrying about saving links, and do it later. It is Chrome Extension
