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What key performance indicators (KPIs) do you focus on in your marketing efforts?
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Hiep Nguyen
Conversion Rate
Customer Acquisition Cost
Click-Through Rate
Customer Lifetime Value
Social Media Engagement
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1. Click-through-rate (CTR)
2. Conversation rate
3. Email open rate / reply rate
4. Daily visit on website / landing page
5. Monthly active users (MAU)
6. Customer acquisition Cost (CAC)
7. Customer lifetime value (CLTV)
8. Churn rate
I think these are important to track how efficient you marketing efforts can be over time 🤔
@rick_fan Well it really depends on your funnel, because you’d need to set it up the righ way. Let’s take an example, let’s say you running an add on Facebook and your goal in to increase traffic on your website. In that case you’d track the CPC and the CTR on Meta Ads native platform, and later on you’d need Google Analytics to check the number of visitors you gained through that particular campaign. So that very case you would use 2 tools : Meta Ads and Google Analytcis (yes! It could get even more complicated at times).
But that’s my method and I’d love to hear it out from other members!
Depending on the company's lifecycle stage and product lifecycle stage.
I can understand how vague my answer is, but so is your question. :)
At which stage are you / your product? What are you trying to achieve?
Answer this, and I'll be more than glad to help you with the knowledge I have.
@alvarovillalb_ What's the minimum number of days you need for somebody to qualify as a DAU?
@aris_nakos I'm looking for DAUs, so just one day. I believe what you're asking for would be DRU (Daily Retained Users)...
These indicators help me understand the effectiveness of my marketing strategies and make data-driven decisions to drive growth and success for the products I promote.
For us, and likely for many other companies, the key performance indicators (KPIs) we focus on include Customer Lifetime Value, Conversion Rate, and Customer Acquisition Cost. These metrics are essential in understanding our marketing effectiveness and optimizing our strategies.
Some general Key marketing KPIs to focus on include customer leads, conversion rate, return on investment (ROI), marketing qualified leads (MQLs), customer acquisition rate, customer retention rate, and revenue growth.
Couldn't find one unique relevant metric for marketing so we came up with the Air Score, a new metric to understand how you use your social media accounts as a company
The predicted net profit generated throughout the entire relationship with a customer
The key performance indicators (KPIs) we focus on in our marketing efforts include:
1. Conversion Rate: Measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
2. Return on Investment (ROI): Calculates the profitability of our marketing campaigns by comparing the gain from the investment to the cost.
3. Traffic Sources: Analyzes the origin of website traffic to understand the effectiveness of different marketing channels (organic search, paid advertising, social media).
4. Customer Acquisition Cost (CAC): Evaluates the cost associated with acquiring a new customer, helping to assess the efficiency of our marketing spending.
5. Customer Lifetime Value (CLV): Estimates the total value a customer is expected to bring to the business over their entire relationship, guiding long-term marketing strategies.
These KPIs collectively guide our marketing decisions and allow us to measure the impact and efficiency of our campaigns across various channels.
