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What is your North Star metric?
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Best
Main: ARR.
Secondary: The Daily Active Users (DAU) to Monthly Active Users (MAU).
For a B2B business: Growth inside existing clients. This means users are recommending the product to their co-workers. It means users are not just tolerating the product, the actually really like it.
Great question! We are currently in the series of workshops that are meant to define our Messaging, User Persona, Customer Journey and Metrics
@andriyuh I'd love to know as to how you'll know when you've nailed it with your messaging. What does success look like at the end of that project?
My North Star metric is 'active user engagement' as it accurately represents how valuable our platform is to our users, not just by the raw count of people joining, but by how involved they are in our community, consistently engaging with our content and participating in discussions, which ultimately drives sustainable growth for our platform.
I believe the true value of my product is realized when users consistently interact and find value with it, driving retention and long-term success.
our north star? 'moments of clarity'. it's when users realize the depth behind a note they've written. because NotesNudge isn't about storing thoughts, it's about understanding them.
Marq