What is your favorite question in customer interviews?

Customer interviews are hard and essential. Sometimes it is really hard to get a clear insight in customer interviews, and I think that puts an important role on questionnaire...thats why I wonder about your experiences 🙏

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Anastasia Liamets
Really love the “Mom test” approach — usually ask ChatGPT to help me rephrase my questions using this method. But my my favourite one is always “Why?”. Helps to unlock real intentions and behaviour.
Diogo Quintas
Really depends on the context of the interview - in general, what made you search for X is a good one for me