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Daniel Engels

What is the most common misconception about your profession?

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Example: I am a Growth Hacker, and the common miconception is that this progfession requires hacks, illegal acceses to databases, breaches of privacy, etc. Of course, this isn't the case. What about the things people usually get wrong about your prosession?

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Danielle Russell
Product marketing = content monkey
Kyle Place
I work in SEO and the biggest misconception is that "user friendly content" and "SEO friendly content" are different
Ryan T - Dezbor.com
@kyle_place Hmm... I thought user-friendly content now is SEO-friendly content. Curious what's the biggest difference 🤔
Daniel Engels
@kyle_place I guess there is still a delicate difference. I hope it would reduce in the next years - but in the short term, there are still some cases where completely useless content might give a SEO boost.
Joanne Hurley
Customer Success = Customer Support / Service
Benjamin Arne
@joanne_hurleyv1 Actually it depends if you are CS manager or CS Engineer :). But I agree! Even a CS engineer isn't just basic customer support
Ebba Cronqvist
My Dad (former Doctor) think that I (startup founder) have all the time in the world, (after all I'm not saving lives) so he calls me a few times a day to "tell me about his day so far" I think being self employed in some peoples mind means you have "no real job" and can be disturbed whenever 😂
Daniel Engels
@ebbacronqvist this reflection might also be genreralized to all remore workers!
Roberto Morais
Because I own a business my friends think I am rich. Poor souls. :D
Daniel Engels
@robertomorais How many employees are their in your enterprise?
Roberto Morais
@daniel_engels in the bigger business I founded, a little under a hundred people, but I am not working there anymore. On Lumiar we are around 50 but I have very little equity here.
Gurpinder Singh
Content creation = designing / writing only It's a more than that. There is a lot of research involved, how you creatively share a message in short, what you want to share and to whom, how you can provide any value to someone consuming the content.
Daniel Engels
@gurpinder_singh of course, high quality content requires more research that writing. And even for the SEO, a single page of original high-quality content is worth more than a hundred pages of superficial pointless texts
Sergul Sungur
a digital marketer has to manage ads on all of the digital channels at the same time
usama javed
Users expect IT professionals to drop everything and fix an issue immediately, regardless of how important the request is.
Rich Watson
That I'm loaded with or have access to a lot of capital
Zuhura Miriam
Public Relations and Market. People assume immediate sales are a success. They forget brand awareness, the authority you build around the brand, the relationship, and loyalty. Goes a long way than immediate sales.
Daniel Engels
@zuhura_miriam For the very earliest stage startups, success is all about immediate sales. As the startup gets some initial traction, brand awareness becomes increasingly important.
Erin Mikail Staples
I spend all day on twitter... oh wait. 😅
Shayarim
great