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Rick Fan

What content can boost our product's pre-launch Twitter attention? Any tips?

by•

I've seen many friends create Twitter accounts before their product launches, and I did the same, but gained very little attention. Besides posting about product features and development progress, what else can I post? How can I get more attention in advance?

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Roger Mendoza
People now a days just want fast quick answers. So good or bad news you always want to keep your audience engaged. Just be upfront with them and keep it semi-personal..just think of it as if you were talking to your best friend..you want to always keep them as friends. I have some e-commerce stores where my audience is always engaging..just because I do it myself instead of having someone else just right lame ad type tweets. Look at Wendy’s, McD, Burger King, Uber, etc..they all just bash each other and it works..because they are being personable. Good luck on your launch.
Rick Fan
@roger_mendoza1 Thank you Roger, very valuable advice, keep an honest attitude, maintain smooth communication, and make friends with users, thank you!
Hey Rick, forget product features and development progress. Focus on driving engagement. Ask questions, try learn more about the problem you’re trying to solve. Imagine being in a conversation where the other person is just talking about themselves.. boring right? Focus on your ICP and what what would they want to talk about, discuss or engage with
Rick Fan
@slimmy82 That's awesome, Slim, your reply has inspired me a lot, I think I might have found a clue, thank you so much!
Engage with potential customers by sharing behind-the-scenes content and the story of your product's journey, Rick. Also, consider running a giveaway or a poll to encourage interaction and increase visibility before your launch.
Rick Fan
@felix_f_tao Thank you Felix, my understanding is that interaction is key, right? I'll try to hold some events.
Alex AI
You should know how to grow on X. And connect with people. If you're doing it you could take advantage. But if you're starting from scratch it will be really hard for you to use Twitter as a booster.
Rick Fan
@byalexai Thank you Alex, I totally agree with you, but sometimes we have to start from scratch.
Diksha Patro B
Post some value based content for your target audience, give them a reason to follow, your product will get noticed automatically :)
AdmitGPT
Engaging with trending topics and using relevant hashtags can increase visibility, Rick Fan. Also, consider sharing behind-the-scenes content and collaborating with influencers or other creators to reach a wider audience. 🚀🤝
Rick Fan
@admitgpt1 Thank you, my friend, but how do we find influencers who are somewhat related? Our product is also AI-related, any good suggestions?
Iqra Naseem
Here are some tips and content ideas to boost your product's pre-launch Twitter attention: Teasers and Sneak Peeks: Share behind-the-scenes glimpses of Letterly's development process to generate curiosity. Countdowns: Create a countdown to build anticipation, sparking interest in your audience. Engagement Posts: Ask questions, run polls, or share interactive content to engage your audience and create a sense of community. User Testimonials: If possible, showcase early positive feedback or testimonials from beta testers to build credibility. Visuals: Use eye-catching visuals, including graphics, GIFs, or short videos, to make your tweets stand out.