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What channels do you use for promoting upcoming launch
I can see that many people use especially:
• LinkedIn – (group) posts, DMs
• Twitter – posts, DMs, Streams
• Product Hunt – in p/self-promotion
• Newsletter – in sequences campaign
• YT for streaming
Have you ever used other channels too? (E.g. Reddit, HN) or any other form that would make your upcoming launch stand out?
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PH Forums are the best place for additional visibility.
And I strongly encourage makers to try Reddit for the following reasons:
1. Reddit has 50% US audiences
2. Reddit has niche interest based communities just like PH
3. Reddit is the only social media platform that has never peaked
4. Reddit is officially partnered with Google and LLMs so your content shows up on all major LLMs and Google SERPs.
I am the Reddit mod of r/GrowthHacking (61K members, 1M+ impressions annually). Makers are welcome to promote their launches on my subreddit.
@rohanrecommends Reddit is TBH the one of the last sacral spaces where people take things strictly. Like the content and advice from there are gold but very hard to not be deleted.
@rohanrecommends @busmark_w_nika True. As a mod, I delete 1K spam posts monthly xD
@rohanrecommends Yes....Reddit is a Gr88 place for deep dives and real, unfiltered opinions.
Launching soon!
@rohanrecommends Yes, as long as my posts on it are real, genuine and don't advertise, they will get a lot of views, but unfortunately, I was wrongly judged by reddit as a marketing account and banned me, and I appealed many times, very aggrieved.
Launching soon!
We are going Meta here! We are launching Andsend in 1 week and are now using our own customer relationship Agent - Andsend, to connect and engage with other makers and people in our network to warm them up and get their support during the day of the launch.
Curious to hear other peoples strategies!
@alexandra_skagerholm By Meta you mean paid ads on IG and FB?
Launching soon!
@alexandra_skagerholm Facebook was totally out of my mind. Eager to see how it works for you. Congrats on upcoming launch!
Launching soon!
@whatshivamdo @busmark_w_nika
I mean that we will be using our own tool to drive engagement for our own tool. That's what I meant with meta 😅 not facebook or IG haha
Launching soon!
@whatshivamdo @busmark_w_nika @alexandra_skagerholm oh that's really interesting, I would love to know more about, how you gonna do it exactly!
I use Linkedin & Product Hunt.
However, Im going to try a new approach tomorrow for my launch.
Leave it fully organic. I just wanna see what will happen.
@cryptosymposium this is a good experimental thing – can we expect caste study? :)
@busmark_w_nika maybe! Well, case study sounds fancy and very well written, i can promise a detailed post lol
@cryptosymposium hey how did it play out? We launched now and want to know what kind of organic uplift we could maybe expect in the latter US hours
Launching soon!
Great breakdown! In addition to these, I’ve seen:
- Reddit (if done right in relevant subreddits).
- IndieHackers, and even Discord communities work well.
- Hacker News can be hit-or-miss, but when it works, it really works.
- Listing in startup directories as much as you can reallu help in some way, atleat moving the needle from zero
- Another underrated strategy is doing collaborations with influencers or communities that align with your audience.
BTW, what had been you unconventional channels that worked surprisingly well?
@whatshivamdo I think that the best are always DMs on LinkedIn.
Thank you for reminding Discord :) I almost forgot this one :)
@whatshivamdo I think collabs with influencers is so underrated but super powerful… and it’s way way cheaper than traditional ads too
Great list, Nika:) I've experimented with a mix of organic and paid channels for launch promotions. Besides LinkedIn, Twitter, PH, newsletters, and YouTube, here are a few additional ones that have worked well:
✅ Reddit – Targeting relevant subreddits (e.g., r/Entrepreneur, r/SaaS, r/startups) for discussions rather than direct promotion.
✅ Hacker News – Works well for tech-heavy products, especially if you contribute meaningfully before launching.
✅ Indie Hackers – Engaging in conversations and sharing valuable insights before launch can create traction.
✅ Facebook Groups & Discord Communities – Niche communities can be powerful if approached the right way.
✅ Cold Outreach & Partnerships – Personalized outreach to potential users and collaboration with complementary products for cross-promotion.
✅ Quora & Medium – Posting insightful content that subtly leads to the launch.
The key is to build relationships before launching so that when the time comes, it doesn’t feel like a cold promotion.
@hamza_afzal_butt Facebook groups seems to me quite overloaded and dead. Is it worth it? :D
@busmark_w_nika you have audience there, definetly worth it
Besides the channels mentioned, my team has also used Kickstarter (combining with self-promotion on Reddit). We tried to gain some initial popularity, gather feedback outside the team, and sell discounted memberships. Although we didn’t get a lot of backers, we did receive some feedback that was really helpful for us😋
@vorniches I totally agree. I see that you love building prototypes, can you please try out our product Helix, which can build 80% of your prototype in 3min based on text input. We are soon launching on PH, just visit my page and click ‘Try Helix for FREE’!
@busmark_w_nika When I started writing on LinkedIn two years ago, I got involved in a WhatsApp support system, Not longer after LinkedIn hit me with a restriction warning ...guess they were not found of my of my newfound enthusiasm. For 3 days, I was completely locked out from posting. Fun times. :)
@busmark_w_nikaThose groups are like secret societies of You like mine and I like yours :) But LinkedIn's algorithm are no less than detective...It catches as fast (shared link). The hunger of like is real, but in the end, organic engagement is the real MVP. Lesson learned.
Launching soon!
Ive recently joined BlueSky and It looks kind of promising. engagement rates there are high!
@hadar933 and do you share things about PH launches there too? :)
Launching soon!
@busmark_w_nika ,i have got most traffic to CryptoMonkey from product hunt and hacker news(the underrated gem).
In my opinion joining diverse communities can help a lot. But actually joining the discussion, not trying to promote anything - as that would be immediately deleted and even result in bans.
A second best way is to actually do influencer marketing and introduce your product organically.
Then the third great way (which is extremely new) is to hire clippers - that will introduce your brand to broad audiences for a fraction of the traditional paid ads. (Think 50X cheaper - or even more)
@razvanto I haven't heard about clippers. Where do you find those people?
@busmark_w_nika UpWork, Telegram, Discord..
There are agencies specializing in this too.
For example we have an army of them we use for our own cases . It takes some time but you can also build your own team. And you pay them by the number if views they generate. Basically pay per performance only
@razvantoCan you share the website where you hire? I would like to know more :)
Hi!!! I've tried a lot of channels to inform about my launch. However, it didn't create much impact. I'm still looking for the right ways to utilize each channels :(
I've used both LinkedIn and Twitter for launches.
LinkedIn definitely brings in more professional engagement
Great list! In addition to these, I've seen success with:
Quora – Answering industry-specific questions for visibility,
Medium & Substack - Thought leadership & in-depth content