Here is what works for me -
1. Free or Trial Sign Ups - How many people signed up for the free plan or trial
2. Sales - How many actually swiped their card to purchase. That's the hard one
One of the key metrics you can also track is the how many mentions about your product you get on social media platforms like reddit and twitter on a daily basis. If people are naturally talking about your product in their posts or recommending it to their friends, that's a good sign of success.
@nithin_jawahar Hey, I do that, too! What's your social listening tool of choice? I'm with Brand24. So far so good, but I'm looking for alternatives to collect mentions on Instagram as well as Twitter / web. Also, how many weekly mentions do you see as a good result? If this is something you can share.
Excellent question! Measuring the success of a product is crucial in order to understand how well it is performing and where improvements can be made. I typically focus on metrics such as user engagement, retention rates, conversion rates, and customer satisfaction. These give a good overall picture of how the product is being received by users and how well it is meeting their needs. Additionally, I also keep an eye on more specific metrics that are relevant to my product, such as the average time spent on a particular feature or the number of referrals generated by happy users. Overall, having a well-rounded approach to measuring success is key in making informed decisions for the future of the product.
In my case, it is the number of returning users and average spent time. Also, I found it quite difficult to correctly measure everything, because it seems like Google Analytics messes up some numbers quite often.
There are a few resources that my fellow startup owners found, especially interesting regarding KPIs:
1. The 2023 OKR Guide - https://info.quantive.com/hubfs/...
2. Sales number guide - https://knowledgehunt.co/resourc...
3. Onboarding KPIs for SaaS - https://knowledgehunt.co/resourc...
Hope it helps :)
This is a such a good question because every organizations goals are so different. Not one organization will be tracking the same exact thing, because what one company may view as insightful the other may not. We are tracking, revenue, customer retention etc anything that has to do with growth and scaling.
Mostly Paid conversion & NPS. but there could be different metrics at different stages of the product/business. Like DAU, Avg connections per user (Social network).
User engagement。 This can be measured through various metrics such as:
1. Active User Count: The number of users who actively use the product on a regular basis.
2. Retention Rate: The percentage of users who return to the product after their first session.
and more depending on your product
I place more significance on the level of user usage than I do on the total number of users. 10 heavily utilised consumers are significantly more important than 100 newly enrolled users, especially for early goods. https://essentialsclothing.net/
Depends on the product.
At 3veta we track metrics that revolve around customer acquisition and retention.
For example, we measure user engagement and satisfaction, frequency of use, and financial performance.
The more data you gather, the clearer picture you will get.
To measure the success of our product, we keep a close eye on a few key metrics:
User Acquisition: How many new users are we attracting and how are they finding us?
User Engagement: Are our users finding our product valuable and using it regularly?
User Feedback: What are our users saying about us and what can we improve?
Revenue: Is our product generating enough revenue to be sustainable?
By tracking these metrics, we can make data-driven decisions to continuously improve and make our product even more successful!
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