I think the fitness tracking industry is only going to get better and better. Whoop recently was valued at 3.6 billion dollars. People are currently letting their phone or some sort of wearable collect the health data (whether strain, sleep or recovery) and the competitors are amping up too (Oura). Technology is getting better, and easier to integrate into your life. People are getting access to the performance tracking that professional athletes have been enjoying for the last 15 years. The sleep side of the tech will be really interesting to see develop over the next 5-10 years.