Ali Jan

What are common mistakes to avoid in email marketing automation?

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Astried Herera
Overusing automation. While automation can save time, overusing it can lead to impersonal and irrelevant emails that can annoy subscribers.
Ali Jan
@beautyrr_ Exactly! Overusing automation can make emails feel impersonal and lose subscriber interest. Balance is key!
Mike Ivars
Do not validate the email list, before start to send. Or worst yet, don't validate the form where you get email addresses.
Ali Jan
@ivarsmas Right! Validating email lists and forms is crucial to ensure quality engagement and avoid sending to invalid addresses!
Xinshu Ta
Be concise
Chandan Jadhav
Launching soon!
The most common mistake I've seen is, people think with the mindset that "I'll send it to XYZX, so that I can get X at least", think more in-line with, "would I click this if I received it randomly in inbox if I was a target customer? would I click on CTA or fill this if I was in receivers shoes?" This perspective will allow to solve the fundamentals which most miss.
Ali Jan
@chandan_jadhav Absolutely! Shifting to a recipient's perspective is vital for creating impactful emails. When we consider whether we would engage with the content as if we were the target customer, it helps us address the fundamentals that many overlook.
Sage Wang
I always make sure to send a test email to myself now to check for any mistakes before it goes out to my whole audience.
Yatheen Brahma
I think it's crucial to review and clean up your list to avoid this.
Borja DR
not applying the Marketing Consent = TRUE filter :S