I will provide you with four suggestions on how to improve your reach on Instagram by creating original content. I break it down to these 4 points:
1. Collaborative posts
2. Relevant hashtags
3. Searchable text
4. Recommendable content
So, let's hoop into it:
1. Collaborative posts
Partner with another business or creator using Instagram's Collaboration tool to produce content.
Your post will automatically display on both accounts' grids and followers' feeds, increasing your reach.
2. Relevant hashtags
Use hashtags with more than 10,000 but less than 1 million uses to maximize opportunities for your content to appear in hashtag feeds and on hashtag pages.
3. Searchable text
You can add relevant keywords in your posts and reel captions to tell Instagram what your content is about and increase its chances of appearing in relevant searches.
You can also experiment with adding on-screen text and reel captions using native tools like Business Suite for improved searchability and reach.
4. Recommendable content
Despite changes to Instagram's recommended content algorithm, creating original, engaging content that Instagram will likely recommend to non-followers is still a viable way to increase reach.
Review your account insights to find costs that reached more non-followers than followers and incorporate the elements that made them recommendable into future posts.
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