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Twitter or LinkedIn - best social for a startup?
Which social networks are most important for a startup?
Share your thoughts!
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Lukas
Both can be very good for growth and brand awareness. I would just consider some points:
Target Audience:
Define your ideal customer persona. If you're targeting professionals, especially in a B2B context, LinkedIn is likely more suitable. If your audience is more diverse and includes consumers, Twitter's broader reach may be valuable.
Content Strategy:
Assess the type of content you intend to share. If it's primarily short updates, news, and engaging with trending topics, Twitter is apt. For long-form content like industry insights, thought leadership, and case studies, LinkedIn is a better fit.
Resource Allocation:
Consider your team's bandwidth and budget. Maintaining an active presence on both platforms can be demanding, so choose where your efforts will yield the most significant results.
Networking vs. Awareness:
LinkedIn is geared toward professional networking, making it suitable for building business relationships. Twitter is more about brand awareness and real-time engagement.
Testing and Iteration:
Don't hesitate to experiment. You can start on one platform and gradually expand to the other based on the performance and feedback you receive.
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@alex_egorov Agree! For the Enterprise B2B, definitely yes, for medium and small businesses, Twitter works well too.
Hang out where your (potential) customers are.
For me, both would be required. But it largely depends.
Twitter is like an ad on the bus. Linkedin is like an ad sticker inside the bus. It may be of the same topic, but needs different tricks to break the blindness.
We're only starting our journey, and decided to give both Twitter and Linkedin a try and see what works best for our no-code email builder. It's B2B, but mostly for SMB and Freelancers, so both platforms seem necessary
Linkedin for B2B is so powerful. You can use it for inbound and outbound.
We built our start up just from linkedin outbound.
@relja_denic so curious what is your business about and how you use Linkedln for B2B?
@vinnie_tran We're a cold outreach software that combines LinkedIn and email into sequences that can think for you essentialy.
We started with linkedin, connecting every day and sending follow up message. 1 month process where a lead replies sooner or later
LinkedIn for B2B. Twitter for products that depend on fast and raw news(and for shit posting)
Both have merits for startups, LinkedIn for professional networking and B2B connections; Twitter for broad audience engagement and brand visibility.
It depends on your product and target persona. But LinkedIn is a better choice for a B2B.
depends on your product... for a B2B SAAS aimed at Enterprise companies, Linkedin seems best.
As many people here already mentioned, it does depend on your audience and business model.
But when it comes to certain things in your start up journey like PH launch, it's crucial to stick to versatile approach and develop various social media to create broad communities and increase visibility.
At least that's what we are doing with Klu.so and does produce good results💪
I won't ever choose one and put the other aside. HUGE market segments can be found in both, and for a startup, it's vital to use the full potential of your social reach. Skip Twitter and the public will probably never hear of you. Skip LinkedIn and large businesses and investor will find it hard to take you seriously!
I my opinion, it really depends on your goals and your target audience. Let's say you want a place to really talk to your audience, where they share they real feeling and concerns about your product or the context in which your product is placed. That place most likely isn't Linkedin.