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Tips for b2b cold outreach
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Dave @ FunnelLab
Do your homework.
As someone who gets 50+ cold messages a day through LinkedIn, Twitter and Email, there is nothing more frustrating than someone not knowing why their product or service is a fit for me.
The more personal you can be the better. Blanketing is something I rarely see working these days and individual outreach and relationship building will benefit you so much more in the long run.
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@davefunnellab Hey Dave, thank you for that insight. How much material do you like to see at first contact? Do you expect to see a pitch deck or extensive written partnership plan before getting on an intro call?
@fam_socialfinance I wouldn’t say I need anything extensive, but a clear understanding of the business and how you can help is a must.
People don’t want to know what you can do, they want to know what you can do specifically for them.
@davefunnellab OK thank you, would you prefer to see that in just the body of an email then?
@fam_socialfinance I don’t think it matters. The main thing is you understand me.
Telling me you can save me $10,000 is great, but if I turn over $100m a year then that saving is pretty meaningless. That’s a simplistic example but I think it makes my point?
@fam_socialfinance @davefunnellab This "sounds good" but I doubt this is it.
The reason why you don't respond is because the message isn't compelling enough, that's it.
If I was to message you and say "Hey, I'm a GTM expert and I can help your 4X your inbound leads for FunnelLab which are typically B2B mid-market companies"
Would you respond and be eager to get on a call with this guy? I doubt so. I wouldn't. It's missing something. There's no intrigue or curiosity here so I would simply ignore and not engage
- Be really good at reading signals for buying intent
- Have a really great offer
- Have really awesome personalization
And if you get those 3 things right at BEST you will get 10% reply rate if you are sending thousands of emails monthly. The "north star" should be 25% but that's practically impossible to hit very early at scale because that requires insane amount of investments
@frenchmajesty cold outreach is incredibly hard, it’s even harder with a complete lack of personalisation.
If you are wanting results with cold outreach like the original post was asking, you HAVE to be personal.
@davefunnellab Yep, I mentioned it as the 3rd point 🙂 it’s a must-have but the other 2 are much greater levers for more conversion to sales (not necessarily replies)