Tips about localizing content

Localization is a hard problem. Depending on the dimensions of measurement it can quickly become impossible to scale especially in highly diverse countries and every country seems to be becoming more diverse. Here are somethings I have seen work: 1. Divide the world into markets (this is a standard) 2. Understand what local means in each market 4. Understand how content is consumed in each market 5. Have local presence (this is hard if you are a small company, then try to approach it market by market) 6. Understand the relationship between local culture and content - important for content relevance