SMS marketing is not ‘mass spam'...
SMS marketing is not ‘mass spam'... It’s the easiest way to get in front of people who get flooded with emails.
Especially when it's timely.
And the #1 cardinal rule of SMS marketing: Don’t spam.
Instead of “Sale ends tonight, hurry!”
Try “Your favorite hoodie is back in stock. Tap to see new colors!”
Instead of blasting “Buy Now” texts, think:
• Send a 1 liner insight
• Drop a curious angle about their abandoned carts
• Offer a quick test: “Reply YES if you’re curious about scaling beyond Black
Friday deals”
Personalization + relevancy = less unsubscribes, more conversions.
SMS is an important channel in ecommerce, you just have to treat it with care.
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