To book more meetings, you will need these call to actions whether you like them or not.
Gong analyzed 304,174 emails to find the best call to actions.
They put them into 3 buckets:
- Specific CTA: Ask for a meeting with a specific day and time
- Open Ended CTA: Ask for a meeting but it's open ended
- Interest CTA: Asks for interest, not a meeting
BUT which one do you think works best?
Well, research shows that it's the interest CTA.
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