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Ashwin Madhavan

SAAS Product - B2C segment

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When a startup launches its product for the B2C segment, what should it consider? Keeping the price low or making it completely free or keeping it at par with its potential competitors?

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Nalin D
@ashwin_madhavan In the times of price inflation and zero cash flow financial statements, unless you have a cash cow and a market to depend on economies of scale, offering a product for FREE doesn’t ensure long term sustainability of a business. The post listing share price tanking of Zomato and Paytm have time and again proved that cash flow continues to be the King.