Yesterday I asked, which one you prefer the most (Investing in terms of your time and finances into building that brand).
Results:
Personal brand – 81%
Company's brand – 19%
25 replies
Why is it so? 🤷♀️
I borrow the answer from
@janak_patel56 :
Personal brand builds your company brand
When I break it to the points:
● People trust people (real faces, real situations). Speaking to a logo is not very personal. We like to identify with people. Not with some graphic fluff on the background.
● People create stories, very rarely (I would say almost never) vice versa.
● As
@benjamin_sloutsky said: "A personal brand definitely seems easier to build because people relate more to emotions and it’s easier to invoke more emotions through yourself than a company."
● Brands live thanks to the cult and charisma of their founders (personal brand) – like Mars (chocolate producer), Henry Ford, and Tomáš Baťa. Every company brand has its leader. When I say the company's name, I recall the founder they became famous for (Apple – Jobs, Microsoft – Gates). The same could apply to bands. When I say the Queen – you recall Freddy Mercury. But I do not think if I said: Roger Taylor – you would associate him with the Queen. The founder is like a frontman of the brand (company).
✅ Takeaway:
Be an authentic person.
Thanks to
@sandradjajic – I know Klu.
Thanks to
@rrhoover – I know Product Hunt... and so on.
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