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People don’t want your product
People don’t want your product
They want what it gives them
Example: You’re not selling a mattress... You’re selling better sleep
Lead with the outcome:
• Finally being well rested
• Waking up without back pain
• Starting the day feeling great
Sell the sizzle not the steak
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Jose Duda
Totally agree people buy the result, not the product itself it’s all about the benefits they’ll experience!
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Great point! Focusing on the outcome rather than the product itself truly resonates with customers. It's all about how your offering can improve their lives or solve their problems. For instance, in packaging, it’s not just about paper; it’s about creating an eco-friendly, practical solution that enhances presentation and protects the contents. I've seen this mindset work wonders in industries like food service, where quality wrapping solutions like those from Deli Paper Pros ensure freshness and style while meeting sustainability goals. Thanks for the reminder to always 'sell the sizzle!' 😊
