@parvachhantyal I've either gone straight to distribution/retail or via crowd funding campaigns.
I've also been involved with a couple of D2C launches that were hype driven with launch events & influencers etc.
It really depends on what the product is and your resources / experience.
@sven_radavics Thank you, Sven. It's actually satisfying to see people interested to know more about my work :). I am currently engaged in two products; digital and physical. The digital one is currently in the newsletter form (drgreeneconomy.substack.com), where I write about current important updates on climate change and use it as a platform to teach people about the circular economy. The second (physical) product I am currently developing is an organizer/bag, made out of recycling materials for working mothers.
Launching physical products, like HVAC installation for home, can be both exciting and challenging! It's essential to focus on meticulous planning, understanding your target market deeply, and ensuring your product meets real needs. If you're looking for experiences, I'd recommend connecting with others who've navigated similar journeys.