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Kas Szatylowicz

Launching AI products for devs & gaining traction. Tips & best strategies?

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What are some of your favorite ways to reach a very technical audience (devs) & gain traction for your products? We will be launching an AI security product for LLM application creators and wondering what are some of the best way to make some noise about it and invite them to a BETA program. :) advice appreciated!

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Abhinay kumar
Give early access to them and let them try the product. Try to incorporate the feedback from them. Get into discussions around technical details with them. Engage the audience. P.S - I have also launched my product SayData today. Would appreciate you trying it out (currently #1 for the day) and providing your reviews and support for the product
Adam Lui
Simply launching on PH exponentially boosted the visibility of my technical product for devs, chatgpt.js (it received tons of traffic from subsequent newsletter pushes, no further action taken) and it even led to 100.builders reaching out to encourage me to apply (for which I got accepted!) Also chatgpt.js could be considered BETA, but it most certainly isn't marketed that way yet still gained immense traction, so calling it BETA might hurt the chances others will take it seriously (maybe not, but people want to use polished things) So my "strategy" in hindsight was, when the product (which is still beta) can finally be marketed as polished, just launch on PH, then reap the rewards of increased publicity (which results in conversions since it doesn't feel "beta"). i.e. if I did it when it felt truly beta, it wouldn't get included in newsletters or 1k+ stars on GitHub (where ppl star things that are epic not beta)
Kas Szatylowicz
@adamlui thanks! have you tried launching anything on HackerNews, too?
Adam Lui
@hey_its_kas actually I have, but it usually results in very little traffic. But two times a regular community member shared a link instead, and it resulted in many upvotes and became a great source of traffic that week
Kas Szatylowicz
@adamlui makes sense! We'll try to publish a link there, too but heard it's very hit&miss with HackerNews
Anil Matcha
Twitter is the best channel to quickly reach developers and gain traction. Langchain and LlamaIndex are proof of it Myself have gained ~6000 followers posting AI dev content
Kas Szatylowicz
@matcha_anil @olena_bomko do you see any changes when it comes to Twitter ads after its rebrand to X?
I spoke to my CTO and here's what he got! 1) Create a public repository showcasing your AI security product. Developers love to see the code, documentation, and examples. It's like throwing a party for coders! 2) Join developer forums like Reddit's r/programming, Stack Overflow, and specialized AI and security forums. Answer questions, offer solutions, and subtly mention how your product can help.
Italo Costa | System Developer
Excellent question. I had a question about that though, what kind of AI product could I release. I await responses on your post to learn too.
Marilena Nikou
great question, looking forward to all the feedback!
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