We haven’t used any influencers and still achieved the 2nd position as Product of the Day. However, if you want to compete for Product of the Week or Product of the Month, I’m afraid you should use as many channels as you can.
I launched BodySherpa solo. Managed to get featured and finished #21 on the day with no outside social media push. I'm sure there was a healthy dose of luck involved in that.
I know that at some cost PH influencers would've driven a higher finish, but the fact that I managed that solo definitely proved to me that its possible to have success here without them.
Launching by yourself gives you full control over your message and timing, but collaborating with Product Hunt influencers can significantly boost your reach and credibility.
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